No Platform. No Presence. No Problem.

My first tick-tock taught me how to tell the time. I’ve never hashtagged anything on purpose.

So, I was surprised when a fintech startup approached me to lead a social media team.

They like my “voice.” Want me to share my “vast” experience with a “young, vibrant team”.

“Will you pay?” I asked.

“Yes”.

Fine. Interview agreed.

They sent a Facebook link.

Messaged back: “Might be a red flag, but I don’t have a Facebook.”

They didn’t reply.

Curious, I checked Facebook. Turns out I do have one.

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Read the published version here.